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About Us

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What's Growing On was born in 2019​ as a small vertical farm situated in the heart of Amsterdam, where we started to produce our first microgreens. Today, we have expanded our catalogue, incorporating the production of fermented vegetables like sauerkraut, kimchi, ketchup among others. Yummy!

We create our products with great enthusiasm and love. Our mission is to bring the freshness of nature to your table, providing a high quality, healthy and flavourful product that will enrich the meals you usually prepare for yourself (or for others!).

In our desire to preserve a clean and environmentally friendly production, What's Growing On does not utilise any disposal plastic container or wrapper. In addition, all our deliveries take place on bike, a clean and non-polluting mode of transport.    

Finally add that behind this project is the professional chef Miikka Puikkonen, with more than 20 years of experience in kitchen, who had the opportunity to perform in different high-class and michelin star restaurants in Europe.


Microgreens? What are they?

Microgreens are basically seedlings that are snipped off after developing the first two leaves. This means that you only consume the stalk and the leaves. Any seed can become a microgreen if it is harvested in this very early stage. There are several vegetables that can be consumed as a microgreens like beetroot, pea, cabbage, broccoli, etc. 

What are the benefits of consuming them?

Microgreens are four-to 40-fold more concentrated with nutrients than their mature counterparts. All the nutrients that the adult vegetable contains is concentrated in these tiny shoots!. Due to their high antioxidant content, microgreens are considered a functional food, a food that promotes health and prevents diseases, aside from incorporating new textures and color to your meals. 

Our microgreens are free of any source of fertilisers and pesticides. They are grown using natural, non GMO seeds, hemp mats or soil to grow and filtered tap water. We ensure to bring a natural ingredient, that it has been grown under the highest hygiene conditions.

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What about fermented vegetables?

Fermented vegetables are vegetables that have undergone controlled microbial growth and fermentation. Fermentation is an anaerobic process in which microorganisms like yeast and bacteria break down food components (e.g. sugars such as glucose) into other products (e.g. organic acids, gases or alcohol). This gives fermented vegetables and foods their unique and desirable taste, aroma, texture and appearance. 

 

Fermented vegetables are rich in probiotic bacteria so by consuming them you are adding beneficial bacteria and enzymes to your overall intestinal flora, increasing the health of your gut microbiome and digestive system and enhancing the immune system.

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